GOODWELL+CO. was created to offer a sustainable alternative to the plastic toothbrushes that are sold by the billions every year and go un-recycled, only to end up in landfills. Ever heard of the Great Pacific Garbage Patch?
Our mission is to create 100% natural, subscription-based, sustainable products, systems, and technologies that raise environmental awareness and empower people to make choices that help protect and preserve the planet today.

PATRICK GOODWELL graduated from Case Western University with a degree in Product Design and Mechanical Engineering.

Patrick has over 15 years of professional experience with clients, overseas and domestic manufacturers, tooling, molding processes, and materials choices and ergonomics. Has worked for and with clients including: Rubbermaid, Amana, Kraftmaid, Masco, Black and Decker, Little Tikes, Fisher Price, P+G, Jaguar, Spectrum, Wacom, Simple Shoes, Logitech, Trek and Nike.

He runs 6 miles every day, has been a vegetarian since the age of 15, and plays in the band Bears.

AARON FEIGER is a creative director/husband dad/urban-farmer, currently living in Portland Oregon. He’s the son of a pair of hippies and the grandson of a dentist.

Aaron has worked with a range of brands including Nike, Skittles, Xbox, Facebook, and Jameson Irish Whiskey, as well as a number of personal endeavors including Goodwell.

When he’s not crafting campaigns, you’ll find him in the woods of the Pacific Northwest. Or at a brewery.